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Research papers

Millennial mediavores

The authors? experience suggested that using traditionally broad mediagroupings could limit the effectiveness of a media recommendation. Thisis increasingly becoming of major concern as the media options for under24-year-olds flourish and the same...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Briar Harland, Alana Storey
November 1, 2000
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Citation

Harland and Storey (2000a, November 01). Millennial mediavores . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/millennial-mediavores-


Research papers

Marketing to young consumers segmentation + life style

The aim of the paper is to show the common points in the segmentation of young consumers (0-25 years old), who have different back grounds (family, school, consumption, media...). Some attitudes and behaviours between the youngers are influenced by...

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Joël-Yves le Bigot
August 1, 2000
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Citation

le Bigot, J. (2000a, August 01). Marketing to young consumers segmentation + life style . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-to-young-consumers-segmentation-life-style-


Research papers

Strategic use of trends in the youth market

Several years ago, I delivered a paper to an ESOMAR Congress on the subject of trends in the youth market. In it, I made a number of observations and predictions concerning patterns of young people’s behaviour over the forthcoming decade.

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: David Cox
August 1, 2000
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Citation

Cox, D. (2000a, August 01). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market-5613


Research papers

Brand preference in adolescence - Brand loyalty as adults?

Trying an outlook, this clearly indicates, that it is very much worthwhile to communicate with adolescents as well as with adults, because this is on every promising way to ensure a goods hare of the market for the future by investing in the future...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Astrid V. Middelmann-Motz, Brigitte Melzer-Lena
August 1, 2000
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Citation

Middelmann-Motz and Melzer-Lena (2000a, August 01). Brand preference in adolescence - Brand loyalty as adults? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brand-preference-in-adolescence---brand-loyalty-as-adults-


Research papers

Leveraging the aptitude and ability of eight year-old adults

Little has been documented on how researchers plan to leverage market dynamics to facilitate future research success.

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Michelle Kuhn, Wayne Eischen
August 1, 2000
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Citation

Kuhn and Eischen (2000a, August 01). Leveraging the aptitude and ability of eight year-old adults . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/leveraging-the-aptitude-and-ability-of-eight-year-old-adults-


Research papers

Investigating teens

In this paper, we are going to present one of the methods that proved worthy of being made known to the research community so that it can be used more frequently and improved upon. We called it Photo-Show due to its structural nature

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Oriana Monarca White
August 1, 2000
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Citation

White, O. M. (2000a, August 01). Investigating teens . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/investigating-teens--5605


Research papers

Peripheral communication

In 1996 to 1997, detailed interviews were conducted involving seven groups of highs school and university students, enabling identification of numerous common characteristics regarding the respondents’ interaction with people and goods. The most...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Miyuki Miyagi, Fumie Tanaka
August 1, 2000
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Citation

Miyagi and Tanaka (2000a, August 01). Peripheral communication . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/peripheral-communication-


Research papers

Learning brands

Children, as children ,are significant spenders and consumers ; as prospective adults, they are the market of the future. As young consumers they are also students of the market, learning to recognize brands and associate them with products and...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Robert G. Wyckham, Colleen Collins Dodd
August 1, 2000
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Citation

Wyckham and Dodd (2000a, August 01). Learning brands . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/learning-brands-


Research papers

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Rachel Mueller Lust
August 1, 2000
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Citation

Lust, R. M. (2000a, August 01). Measuring a difficult group . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-a-difficult-group-